One can march down through the various idioms — trust is earned; trust is fragile; trust, once broken, is hard to regain. Loyalty, though, is completely different. No surprise that members of the military or government take loyalty oaths. They are asked for explicit declarations of faith in institutions, or the people who are placed in authority by those institutions.
A loyal friend or not. Loyal fan or not. In the land of externally defined relationships, time seems not to have as much meaning to the individual. Relationships, defined by the outside, elude control of a person. Friendships, though, depend on time — calibrated by that time series of data known as trust. Hetal Kabra Staying positive is what makes you feel good. When such positiveness can be enthralled via Writings, you can inspire many people.
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Is Honesty Really the Best Policy? Trust noun Confidence in the future payment for goods or services supplied; credit. Loyalty noun The state or quality of being loyal; fidelity to a superior, or to duty, love, etc. Trust noun That which is committed or entrusted; something received in confidence; a charge. Loyalty noun the quality of being loyal. Trust noun That upon which confidence is reposed; ground of reliance; hope.
Loyalty noun feelings of allegiance. Trust noun rare Trustworthiness, reliability. Trust noun The condition or obligation of one to whom anything is confided; responsible charge or office.
Trust noun legal The confidence vested in a person who has legal ownership of a property to manage for the benefit of another. Trust noun legal An estate devised or granted in confidence that the devisee or grantee shall convey it, or dispose of the profits, at the will, or for the benefit, of another; an estate held for the use of another. Loyalty Loyalty, in general use, is a devotion and faithfulness to a nation, cause, philosophy, country, group, or person.
Trust noun A group of businessmen or traders organised for mutual benefit to produce and distribute specific commodities or services, and managed by a central body of trustees.
Trust noun computing Affirmation of the access rights of a user of a computer system. Trust verb transitive To place confidence in; to rely on, to confide, or have faith, in. Trust verb transitive To give credence to; to believe; to credit.
Trust verb transitive to show confidence in a person by entrusting them with something. Trust verb transitive To commit, as to one's care; to entrust. Trust verb transitive To give credit to; to sell to upon credit, or in confidence of future payment. Trust verb To risk; to venture confidently.
Trust verb intransitive To have trust; to be credulous; to be won to confidence; to confide. Trust verb intransitive To be confident, as of something future; to hope. Trust verb To sell or deliver anything in reliance upon a promise of payment; to give credit. Trust adjective obsolete Secure, safe. Trust adjective obsolete Faithful, dependable.
Trust adjective legal of or relating to a trust. Trust noun Assured resting of the mind on the integrity, veracity, justice, friendship, or other sound principle, of another person; confidence; reliance; reliance. Trust noun Credit given; especially, delivery of property or merchandise in reliance upon future payment; exchange without immediate receipt of an equivalent; as, to sell or buy goods on trust.
Trust noun Assured anticipation; dependence upon something future or contingent, as if present or actual; hope; belief. Trust noun That which is committed or intrusted to one; something received in confidence; charge; deposit. Trust noun An estate devised or granted in confidence that the devisee or grantee shall convey it, or dispose of the profits, at the will, or for the benefit, of another; an estate held for the use of another; a confidence respecting property reposed in one person, who is termed the trustee, for the benefit of another, who is called the cestui que trust.
Trust noun An equitable right or interest in property distinct from the legal ownership thereof; a use as it existed before the Statute of Uses ; also, a property interest held by one person for the benefit of another.
Higher and stronger is the loyalty, cheaper is customer holding and higher is the rate of repeat purchase. Clients with trust in brand agree easier on higher price and use paid extra service insurance, warranty, purchase of tie-in merchandise etc. Loyalty can be established with loyalty programme, trust — through qualitative products and services. Earning trust is more difficult.
But customers with trust will bring more profit than customers motivated to buy cheaper goods and without the motivation to shop here again. What is customer loyalty? What the customer loyalty stands on? Base of loyalty is formed with various factors, for example: The habit to buy in familiar place or familiar brands. Habit is very strong psychological anchor, that cannot be changed without efforts. Our brain wants to spend less energy and stay at comfort zone. That is why many household tasks are solved "automatically", out of habit.
We are used to visiting shop near our place because it is convenient and familiar. The same works for brand choice. We waste less energy taking from the shelves the goods in familiar package, calling the same service center. Habit formation takes time, scenario of the same choice should be established in client behavior. Partly the habit is formed by advertising and daily interaction with brand or shop. For instance, if you use the shop's app, it helps to form the habit of buying in particular trade spot, paying less attention to the competitors' offers.
To change one's routine and gain new experience means energy waste and doubts about result. It is easier to choose the surest path and act out of habit. Social stereotypes. Often we buy because of stereotypes.
But very few people know contemporary GOST of meat delights or bakery products. This is power of stereotypes and it is widely used by marketers. Another example — brand's big name. It is generally agreed that more famous is the brand — tastier and more qualitative its product is. That is why very few people would pay attention to modest and healthy cookies of local factory, as the hand is already about to grab the package with world-famous brand on it.
Marketers manipulate stereotypes and habits a lot. Perhaps, it is not that fair. Still, one can attract and hold clients very effectively and quickly through behavior stereotypes.
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