Why is synergy elusive

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It doesn't. Not much synergy there. I can go on and on with examples of failed mergers, product lines, partnerships, and even customer-vendor relationships that were somehow cast as synergistic, as little sense as that makes. Few companies have actually managed to deliver on the promise. Just think: a common interface in Siri; using an iPhone, iPad, or Mac to set things up and as a controller; common apps.

It's a no-brainer, just like beer and nuts. He's managing partner of Invisor Consulting , a management consulting and business strategy firm. Twitter Facebook. Please enter email address to continue. Please enter valid email address to continue. Chrome Safari Continue. Since too often we are more focused when listening on arming ourselves for our own rebuttals and comments, she recommends a tool she calls Margin Notes.

Margin Notes allows you to think, process information, make connections between points of discussion and ask effective questions instead of blurting out the first thing that comes to mind," she writes in the Harvard Business Review. Set your page with a wide margin and take notes when someone else is talking. In the main body of your notes, you will capture the key points of what the other person is saying. In the margin, set out your ideas, judgments, rebuttals, and questions on each of the points you've written down.

It lets you set aside literally your own voice and gives you space to listen to others," she says. As an example, if your boss excitedly outlines ideas for a product launch, the margin note might be: "Ask about budget.

You don't have to share everything from your notes.